When looking for a company which could deal with the PSD to Wordpress process of the already designed Go Classic website, the Go Classic representative approached our company. Main objective of this particular PSD to Wordpress process was an as cheap as possible project delivery because this website was created as a result of a charity cycle race of which the profit would benefit the ‘Leontien Foundation’. The Leontien Foundation is a foundation which tries to help children with eating disorders. Supporting the initiative we offered a significant price reduction to realize the PSD to Wordpress process and we even realized the website responsiveness free of charge. Our efforts and support was well-appreciated by the client and after completing some administrative paperwork and after having received the PSD files via We Transfer we were able to kick off this project.
A similar website experience for each visitor
As with every PSD to Wordpress process we initially started the PSD file to cross browser compatible HTML and CSS conversion. In simple words this means to create a website which is displayed and experienced in the same way across all browsers offering its visitors the same layout and increasing and ensuring a similar user-friendliness for all website visitors. During the HTML and CSS design phase we kept in mind the fact this website would probably and mainly be visited by people who would like to subscribe to and join the cycle race. The better the website functionality the more people would consider subscribing and therefore consequently the more cycle race subscriptions the more charity return.
Subscription maximization
To maximize the number of subscriptions our PSD to Responsive developers had to reassure a smartphone and tablet optimization making sure the website’s user experience didn’t decrease by being confronted with a poor website display depending on the way they consulted the website. The HTML is made responsive by means of CSS3 Media Queries. Therefore a separate style for separate screen formats is called up in CSS making sure the right structure is used for the corresponding device. With many years of experience this was certainly no practice run for our responsive developer and therefore he only needed one day to realize the complete website page optimization. Upon completion we requested the client’s feedback and to everyone’s satisfaction no bugs were found or no adjustments were needed.
An easy-to-manage website thanks to Wordpress
While the HTML had already been completed and the Responsive developer had started his process our PSD to Wordpress developers at the same time started to create the Wordpress theme. The whole responsive process consists in fact of a style sheet update allowing our Wordpress developers to start the HTML file to Wordpress PHP theme conversion. Besides the PSD to Wordpress process the client also requested a kind of webshop functionality providing participants the option to choose different distances and packages. Our developers were pleasantly challenged by the fact some packages were more expensive than other packages. To create such a webshop-wise order process we made use of an existing plugin which was adapted to meet the client’s requirements. By doing so we created a secure payment gateway and we could save some money because we didn’t have to design a custom-made solution.
Almost 500 cycle race subscriptions
All in all this was a successful PSD to Wordpress project. We are very proud to inform you no less than +/- 500 subscriptions have been realized by means of our website which proves the website’s objectives, being a clear and fully-functional website to realize as many subscriptions as possible, have been reached.
